医院满意度调查既可以使用定性方法，也可以使用定量方法。群狼调研（湖南知名满意度调查公司）深耕满意度调查，提炼十多年从业经验，简要介绍医院满意度调查的设计。
1、定性调查方法：
• 深度访谈：可以选择部分受访者，对他们进行深度访谈，了解他们对医院服务的看法和体验。深度访谈可以通过开放式问题探究受访者的真实想法和感受。
• 焦点小组讨论：组织受访者进行讨论，收集他们的看法和建议。焦点小组可以根据受访者的特征或感受进行划分，收集各个小组的意见并进行比较分析。
2、定量调查方法：
• 问卷调查：可以通过设计医院满意度问卷，向大量受访者收集数据。问卷可以采用多项选择题、单项选择题、填空题、量表题等方式，涵盖医院服务的各个方面。
• 网络调查：可以利用互联网进行医院满意度调查，通过在线问卷收集数据。网络调查具有方便快捷、覆盖面广等优点。
• 电话调查：可以利用电话对受访者进行医院满意度调查，此方法具有便捷、迅速等优点，但由于受访者无法直观了解调查内容，可能存在一定的局限性。
以上方法可以根据调查目的、受访者特征、资源情况等因素进行选择。在进行医院满意度调查时，需要注意设计合理的调查指标和有效的调查方法，以提高数据的真实性和可信度。
群狼调研（湖南市场调查专业执行公司）服务于国内多家医院，辅助医院提高患者满意度、改善医德医风、提高服务水平，调查项目覆盖了湖南及周边城市多个医院，通过电话调查、网络问卷、现场访问、深度访谈、焦点小组等方式调研有效样本超1,000,000个。
What are the qualitative and quantitative survey methods for hospital satisfaction
Qualitative and quantitative survey methods can both be used to measure hospital satisfaction.
1.Qualitative methods involve gathering non-numerical data through open-ended questions, interviews, focus groups, and observation. These methods can provide in-depth insights into patients' experiences and opinions, as well as identify specific areas for improvement. Common qualitative measures for hospital satisfaction include:
• Open-ended questions: Asking patients to describe their experiences in their own words can reveal valuable feedback on aspects of care that may not have been considered in pre-determined survey questions.
• Interviews: One-on-one interviews with patients or family members can provide more detailed information about their experiences and allow for follow-up questions.
• Focus groups: Bringing together a group of patients or family members to discuss their experiences can provide a broader perspective and facilitate discussion and idea-sharing.
• Observation: Observing patient interactions with staff and the hospital environment can help identify areas for improvement in communication, cleanliness, and overall care.
2.Quantitative methods involve collecting numerical data through closed-ended questions, ratings, and standardized scales. These methods can provide statistical analysis and a more general overview of patient satisfaction. Common quantitative measures for hospital satisfaction include:
• Surveys: Using standardized survey instruments with pre-determined questions and rating scales can provide a consistent and comparable way to measure satisfaction across different patient groups and hospital settings.
• Ratings: Asking patients to rate their satisfaction with specific aspects of care, such as communication, responsiveness, and cleanliness, can provide a quantitative measure of their experiences.
• Scales: Using validated scales, such as the Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys, can provide a standardized way to measure patient satisfaction and compare results across different hospitals and healthcare settings.
